Hygge

Hygge, is a newly established contemporary upscale fashion label, part of Indigo's Final Major Project. The name comes from the Danish noun ‘Hygge’, which is not directly translatable to English. The word in Danish is used to describe the atmosphere in which one feels content and cosy, usually while at home in a warm environment. The brand utilises a ‘release and drop’ method, producing a very limited number of units per drop, with the aim being to create demand for not easily accessible items. Hygge produces comfort clothing tracksuit sets as of now. Each drop is designed to be unique and individual to stand out from competitors.

Content, 2024

These images are content taken by Indigo Bolandrini for different publications, including social media, and creative outputs.

Social Media Content, 2024

These videos are content uploaded to Hygge's social platforms.

Hygge Brand book, 2024

This is Hygge's official brand book, and part of the creative output towards Indigo's Final Major project.

Full PDF available upon request.

Hygge Marketing Strategy, 2024

This is Hygge's marketing strategy, part of Indigo's Final Major Project. The strategy includes several different marketing frameworks, a situation analysis and an implementation plan.

Full PDF available upon request.

Hygge's social platforms and website down below.

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